The Implications of Veo 3 for Lawyers & Mediators – Marketing, Training, & Drawbacks
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While society starts to really take in the changes AI is bringing into our world, companies like Google and OpenAI are rapidly expanding toward achieving AGI. One area where the skills of AI agents are rapidly overtaking humans is in video creation. This 8-second clip below was created on my phone using Google’s recently unveiled Veo 3, a state-of-the-art AI video generation model.
Touted as a revolutionary tool in the recent Google IO event, Veo 3 allows individuals to create short, high-quality videos simply by describing their ideas. With features like native audio generation, including dialogue and sound effects, this technology is sparking interest across various professions, like the legal field.
For busy legal professionals such as lawyers and mediators, Veo 3 could offer intriguing possibilities, particularly in the realms of marketing and training.
Marketing: As someone who does a lot of work marketing multiple brands, I know that creating compelling video content for websites, social media, or online advertisements can be time-consuming and expensive. Veo 3 offers the ability to “visualize your ideas in a flash” by simply typing a prompt. I imagine that small to mid-sized law firms with smaller marketing budgets could potentially use this to generate short, eye-catching videos explaining their practice areas, demonstrating their approachability, or announcing law firm news. For mediators, I imagine it will help present conflict resolution solutions to the public in a meaningful way. The ability to create diverse styles and scenes quickly could allow law or mediation firms to experiment with different marketing messages without significant investment in video production. To say this is a game-changer in video marketing is an understatement.
The above generated clip took around 3 minutes to make using Veo 3 powered-Gemini 2.5 Pro and the following prompt:
“A cinematic video shot, showing a middle aged professionally dressed black woman mediator sitting across a table from a man and woman who are both in their mid-thirties. The 3 of them are sitting inside a conference room where the windows show it is evening. On the wall behind the mediator’s head is a sign that reads “InstantMediators.com.” The mediator looks happy and speaks enthusiastically while looking at the couple and she says, Jaime and Alexia I am happy you two have reached a mediation agreement in this divorce over the spatula and the rest of your property. The man and woman couple remain silent but nod I’m agreement. Film Stock: vintage 35mm.”
You can try the prompt out for yourself using a paid version of Gemini. Free videos will still generate at the lower Veo 2 model.
The sky is now the limit – There are no limits to what one could create for their law or mediation practice using AI-generated video. For instance, generating a short, abstract video about navigating complex legal waters or a training video demonstrating a mediation scenario, is now possible. The above video was imagined as the final part of a longer clip or series of clips that brings to life a complex interpersonal scenario between 2 fictitious mediation parties named “Jaime & Alexia”. I had brainstormed this Jaime & Alexia idea and posted it to LinkedIn several weeks back to show an example text of how mediators could engage the public using AI-generated text messaging. While that message was text (generated using Anthropic’s Claude – see images below), Google’s Veo 3 can extend its reach by making the fictitious interaction much more engaging.
Faceless YouTube channels – Veo 3 is going to be big for “faceless video channels.” A faceless channel is one where the creator does not appear on camera, but instead uses other footage to share content. At my recent TAM TALK in May, hosted by the Texas Association of Mediators, TAM, I gave tips to mediators, which included a solution to the common issue in video marketing of not wanting one’s face on camera. There are reasons for this. Some professionals are introverted. Some are concerned about privacy. Still others worry about not having enough time to commit to regularly producing video content that will fizzle over time. Well, tools like Veo 3 solves all those problems. AI-generated video allows the professional to cast virtual spokespersons to promote their brand or idea, for cheap, anytime, from anywhere. Search the web for “faceless youtube or tiktok channels” to learn more about this new video marketing trend.
Training: In addition to marketing, video is a powerful tool for training staff on new procedures, educating clients about legal processes, or even providing internal professional development. Veo 3’s ability to create short, scenario-based clips with accompanying audio and dialogue could be leveraged here. For lawyers, instead of static presentations, a firm could generate visual examples of common situations, ethical considerations, or client interactions. For mediators, when training other mediators, instead of just utilizing simulations, students could be trained using AI-generated simulations and include multiple parties. Tools like Veo 3 now lets one create customized training materials relatively quickly, visualizing concepts they might never have thought possible to depict.
However, adopting a tool like Veo 3 is not without its potential drawbacks and limitations, especially for a profession that relies heavily on precision, accuracy, and trustworthiness.
Cost and Clip Length: Veo 3 can generate “high-quality, 8-second videos.” Anything more will get pretty expensive. While a free trial is available, the highest access requires a Google AI Ultra plan. The Ultra plan in the US currently costs $250 per month, although it’s just $125 monthly to test it out for 3 months. Additionally, creating any video longer than 8 seconds would require generating multiple clips and editing them together, something that can become time-intensive, defeating Veo 3’s time-saving purpose. The costs will go down over time, and thankfully other solutions are also coming on the market (like Kling AI) to offer an alternative. I’d imagine that names like Canva and Adobe will get in on the video generation action soon to further drive down costs. Soon, everyone will be creating AI videos. Best to learn the tricks of the trade now.
Accuracy and Reliability: Like any generative AI tool, outputs are primarily determined by user prompts, so there will be instances where the generated video is a waste of tokens. So buyer beware. To achieve the clip above, it took approximately 3 rounds of tweaking my prompt. And as you can see the AI still misspelled “InstantMediators.com” and made it “InstantMeditors.com.” This was despite me asking Gemini to fix it. So it may be too early to expect exceptionally realistic videos without errors, especially those with complex legal scenarios, but the promise is there. Much else can and will be written about the long term downsides of video generation tools for lawyers and mediators, such as ethical considerations, and what the state bars will think about its use in legal marketing. For now, it’s good to explore where things are heading.
In conclusion, Veo 3 presents a compelling new way to quickly generate short videos with custom audio, offering potential creative avenues for legal professionals in marketing and training. Nevertheless, the current limitations on clip length and the inherent nature of generative AI requiring careful validation of outputs mean that its application in the legal field would need to be approached with clear understanding of both its capabilities and its constraints.
