EP295 Lights, Camera, Mediate! How Video Marketing Transforms Your Mediation Practice, With Nathalie Armstrong Motin of HowToMarketMyMediationPractice.com

While stopping by France for the 3rd annual mediation congress in Angers, I interview Nathalie Armstrong Motin of HowToMarketMyMediationPractice, based in nearby Normandy, a worldwide expert in marketing for mediators and conflict resolution professionals. Nathalie emphasizes the power of video marketing, explaining how it helps build trust and authenticity with potential clients. She shares examples of how her clients use short-form video content, such as FAQs and valuable, actionable tips for their target audience.

Nathalie addresses common concerns about appearing on camera, encouraging mediators to embrace video and focus on providing value to viewers rather than worrying about their appearance. She also highlights the benefits of video content, including its ability to rank well in search engines and serve as “evergreen” content that can be repurposed over time.

Nathalie provides practical advice for getting started, recommending free or low-cost tools and platforms, and encouraging mediators to learn from existing video content on platforms like YouTube. Overall, our discussion underscores the importance of video in modern marketing and how it can help mediators effectively connect with and serve their clients.